The WordPress site that I found to write a review for is VanHeusen.com. Van Heusen is a male dress clothing company.
From the surface level, even on the first page of the site, the layout, theme and style all look very sharp and elegant. This elegant and dressy (yet simple) appearance accurately reflects Van Heusen’s products and business style. When a customer visits their professional web page, they will be impressed by the way the site looks. This is very useful for the company, because they can sell their product much more efficiently with a great looking site.
The navigation of the Van Heusen website was very simple and efficient for me to use. Browsing for clothing is made very simple and navigation to other parts of the site is very easy as well. When a customer goes to browse through shirts, for example, they are greeted with a very lush page with large, bright pictures of the models wearing the products. Another click to focus in on just one item and the customer is taken to an even bigger and more detailed picture of the product. Changing colors of the product is a breeze and the customer is provided with a great view of the product they are planning on purchasing.
VanHeusen.com uses the WordPress features very well. Drop down navigation is put to good use within the site. Each drop down looks very professional and organized, again aiding navigation and customer satisfaction.
One thing that I didn’t like about the website (or the company more so) is that the website doesn’t sell their product right from the site. Rather, when a customer clicks on the “Buy Now” button, a link to take them to the Kohl’s website appears. This is ineffective for the company’s image because it takes the customer away from the elegantly designed and planned site of Van Heusen to the Kohl’s website, which has a completely different cosmetic appearance. This could affect the customers perception of the product if they were to navigate through two completely different sites.
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