Semiotics in Advertising: My Future Career

I aspire to eventually work in the world of advertising.  And without a firm grasp of semiotics, I will have a tough time doing so.

    Semiotics, the study of signs, is pretty closely related to advertising. Actually it is precisely related to advertising.  To an advertiser, semiotics is everything.  The way a potential consumer views a product or service, the world around them, anything and everything, is vital and crucial to the process an advertiser will use in order to create ads and sell products or services.  To understand advertisements and advertising, an advertiser much fully understand the thought processes of their potential consumers.

    This can be a daunting task, but it is an essential one. From what I have learned about semiotics, I will have a much greater understanding, not only of what a consumer may see, but the potentiality of what I see as well.  After taking a course in advertisement and receiving a more in depth lesson on semiotics in my media studies course, I am able to analyze the world around me more easily.

    It is one thing to be able to view a sign in one singular vision; the way in which you originally decipher it.  It is another to view a sign in every way imaginable, and more importantly for advertising, the most popular way.