Thursday, January 12, 2012

Watch Instantly, Get Hooked Instantly

Netflix, by far, takes the win for my all time favorite ad campaign.  Not only do they have great commercials and ads, but their approach to advertising and even their logo are simple and concise.  I feel like advertisements should all have that goal; to get straight to the point.

After years of being disappointed with the service of video rental stores, Netflix was a refreshing take on rental videos.  Netflix offers a "no late fees" solution to the late fee problems associated with other video stores. Seeing one of Netflix's ads for the first time convinced my family to finally be rid of late fees and the poor selection of our local video stores. Why? In 30 seconds, Netflix will tell you exactly why you will never go to Blockbuster again. Plain and simple.



They didn't stop there.  During the big snow storm a few years back, I stumbled upon the instant play feature of Netflix that was then offered for free for existing Netflix customers.  This feature has had me using Netflix almost everyday for the past year.  Even though the instant play movie ads hadn't stuck out much to me before I started using the feature, the ads still have the same simple and straightforward approach.

This may all sound like I'm trying to convince everyone to switch to Netflix, and I am.  I started using it my freshman year of high school and I am now in my second year of college and I am still a customer.  Many free trials are offered, such as the "netflix.com/bacon" offer from EpicMealtime.  If you aren't already a customer, a free month trial wouldn't hurt.

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