Frith Analysis of Netflix Ad

     Using the Frith Analysis on the Netflix ad in my last blog, we can analyze the ad at the Surface Meanings, Intended Meanings, and Cultural Meanings.

     For the Surface meaning, viewers can see that all the movie characters are gathered in a meeting to be briefed by what appears to be a man in charge. They are in a business-like setting.

     For the Intended Meaning, Netflix is explaining some features of their website and their company that may attract the attention of potential customers (such as the ease of browsing the site and no late fees). The people sitting in the desks resemble characters from movies (like Pinocchio) and are meant to portray the vast amount of genres and range of titles available from Netflix.

     For the Cultural Meaning,  we also see that the characters resemble well known characters in movies.  When we see all the character from the movies, certain ones may stand out as favorites to us.  This makes us believe that Netflix has the movies we want (or maybe titles that children or other family members want).  Netflix appears to be very professional, reliable and efficient based on the business setting. They also appear this way because the movies are being told what to do. This can demonstrate the control and efficiency that are necessary to run a successful business.  By explaining how they are easy to use Netlfix is trying to appear better than their competition.  These features may be ones that potential customers feel are lacking from their current video rental store, thus making viewers more intrigued with Netflix and how it works.