Last week was the Faculty Review for my Capstone project. I didn't have enough time to give a complete demonstration of the Facebook, Twitter and Instagram accounts I created for Brother's Pizza, but I did review my PR Campaign and the progress/success I have achieved so far.
I feel that the presentation went well overall, but there were some criticisms for my project. It was pretty unanimous that my work needs a little more of a push in a different direction. Rather than just posting about specials the restaurant has to offer and creating new specials, I can improve by creating something more different and unique for Brother's.
I was also told that I should work more to appeal to my selected demographic and existing audience. Repetitive posts about specials don't appeal to my audience as well as more demographic-centered posts would. For example, my goal is to appeal to families. To do this, I could post pictures of families enjoying their dine in experience at our restaurant.
To conclude, I can reflect on the criticisms I received at the Faculty Review in order to improve my project.
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