Faculty Review

Last week was the Faculty Review for my Capstone project.  I didn't have enough time to give a complete demonstration of the Facebook, Twitter and Instagram accounts I created for Brother's Pizza, but I did review my PR Campaign and the progress/success I have achieved so far.

I feel that the presentation went well overall, but there were some criticisms for my project.  It was pretty unanimous that my work needs a little more of a push in a different direction.  Rather than just posting about specials the restaurant has to offer and creating new specials, I can improve by creating something more different and unique for Brother's.

I was also told that I should work more to appeal to my selected demographic and existing audience.  Repetitive posts about specials don't appeal to my audience as well as more demographic-centered posts would.  For example, my goal is to appeal to families.  To do this, I could post pictures of families enjoying their dine in experience at our restaurant.

To conclude, I can reflect on the criticisms I received at the Faculty Review in order to improve my project.

More Progress For Brother's Pizza!

My PR campaign for Brother's Pizza is still going very well!

Last night was the very first open mic night that Brother's has ever had and the second event that I planned for them.  The event could have gone a little more smoothly however.  Instead of planning the event for two weeks, I only had one. With more time, I could have better planned the event and had a better turn out. We ended up only having 2 performers play, but the people in the restaurant enjoyed the music! Overall, I think I would host this event again, but some better planning will have to happen on my part.

Next, I plan to begin a "pizza of the month" promotion and I am also considering a pizza eating contest to round out the month.  For the Pizza Of The Month, we will offer a different one of our specialty pizzas at the price of a regular pizza.  Hopefully, this will boost some interest in our new specialty pizzas.  For the Pizza Eating Contest,  I considered mimicking a March Madness bracket for customers to fill out for who they think will win out of 10 contestants.  I haven't done much planning for this event yet, so I am not sure if I still want to host it.

To conclude, I feel like I am on the right track, and I'm learning a lot about organization and planning through managing the Brother's Pizza social media.  This will help me in future jobs to create more efficient and successful work.