Statement of Intent: Capstone Project

For my capstone project, I intend to complete a multimedia PR campaign for my band, Strike Out Kid.  This project will mainly focus on Public Relations, Marketing and Advertising skills; some areas I am interested in pursuing for a career. 

My band is planning on releasing our first full-length album in the spring.  For this album to hopefully make more of an impact and reach a wider audience,  I plan to create a larger presence on our social media outlets with the use of advertising.  Posts on our social media accounts (Twitter, Facebook, Instagram) will help to foster attention from our fans and potential fans and create excitement about our upcoming release.  To kickoff the release of our new album, we intend to host a local show.  To plan this event and get people excited, I will use social media to get more people to attend.

Our last EP.  Like this album cover, our new release will be photographed and edited by us.

I'm also considering the creation of a band website through the use of a Tumblr account.  Formatting similar to a Tumblr blog are used often as websites by bigger bands withing my band's genre. This could be successful in exposing my band to a completely new social media outlet.

Along with PR work, I will also be spending a considerable amount of time recording out band's album with our guitarist, Levi.  He and I are responsible for all of the sound design for our music.  Levi uses Pro Tools software to record, mix and master bands and other musicians in his studio.

In all, this project should boost my band's presence in the social media world.  The bigger the presence, the more likely we are to gain attention from new and old fan bases.  There is also a potential for our band to get signed to a record label.   That is ultimately our goal for this album release.

Work such as this is done professionally every day for many famous bands.  A career working in PR for musicians is something I am very interested in pursuing.  It is a necessity for success in the music industry today.  I hope to create that same success for my band by using Public Relations skills.