From what the video shows, bloggers can put themselves in a lot of danger if they are careful about something as simple as what they post. What happened to these people may have been extreme, however there's still plenty more trouble we can get ourselves into (lawsuits, etc.). Just like anything you post on the internet, you should always be aware of who may see it and what their reaction may be.
Bloggers and others involved in social networking and social media, need to use discretion when writing and posting on the internet. As people who write, read and post on the internet, we're responsible for the outcomes and reactions to what we put there.
video from CNN: http://www.cnn.com/2011/WORLD/americas/09/15/mexico.violence.internet/index.html?iref=allsearch
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